A festive proposal that reimagines Christmas through the lens of classic fairy tales — with a modern twist. Blending vintage holiday charm with contemporary design elements, this concept creates a whimsical, storybook setting for Bath & Body Works. Think enchanted forests, nostalgic textures, and magical details, all brought to life in a way that feels both timeless and fresh. A dreamy backdrop designed to enchant shoppers and elevate the holiday retail experience.