“Home Cleaning Made Easy” connects the campaign’s KVs, roadshow and promotional plushies through a cheerful, approachable take on everyday chores. The KVs convey the ease of caring for a home with Magicclean and Attack, the roadshow brings that promise into a physical space for shoppers to explore the range. Plushies created, designed and produced for the promotion add a playful reason to purchase and a memorable piece of the campaign to take home.