SMCV A&E Awareness Campaign – “Save a Number, Save a Life”

A campaign designed to promote SMCV’s Accident & Emergency department by encouraging the public to save its emergency contact number — quickly and easily via QR scan. Centered around the idea that saving a number could one day save a life, the campaign featured educational content and engaging street interviews to raise awareness.

An on-ground activation with a branded moving truck took the message directly to the public, featuring a large scannable QR code that allowed instant contact saving. The initiative successfully hit high numbers of scans and emergency contact saves throughout the campaign.