To connect with Gen Z, we collaborated with Unleashed Youth Simracing, sparking interest through a gaming tournament while educating them on Castrol engine oils. This was amplified with tactical workshop campaigns and engaging video content to drive brand recall and awareness.

Introducing Nutri Oat-mazing – the oat product with no fillers, no additives, no compromises. Our launch campaign proudly declares: “OOOOOOooooooat-mazing Real Goodness,” where every ‘O’ stands for something we’ve left out – Zero Additives, Zero Preservatives, Zero Fillers – and one thing we’ve kept in: Organic. It’s clean, honest, and full of nothing but real oat goodness.

A post-pandemic campaign highlighting Bosch’s commitment to well-being and innovation. A relaxation space was built at SMCV for frontliners, equipped with Bosch appliances — from a cozy lounge to a massage room. An immersive activation at Velocity Mall recreated the tension of the pandemic, transitioning into a tranquil, Bosch-powered well-being experience.

Castrol engaged us to raise the profile of their full synthetic engine oils with this social media campaign. Through the motif of energetic rhythm and music, we conveyed how Castrol engine oils make your car’s engine sync with the tune in your heart. We worked with KOL and featured Ismail Izzani.

In a bold step toward the future of medicine, Sunway Medical Centre Velocity (SMCV) launched an integrated marketing campaign to introduce its state-of-the-art robotic surgery. The campaign utilised futuristic VR to convey what robotic surgery is really like, in order to instill confidence in the public.

SMCV A&E Awareness Campaign – “Save a Number, Save a Life” A campaign designed to promote SMCV’s Accident & Emergency department by encouraging the public to save its emergency contact number — quickly and easily via QR scan. Centered around the idea that saving a number could one day save a life, the campaign featured educational content and engaging street interviews to raise awareness. An on-ground activation with a branded moving truck took the message directly to the public, featuring a large scannable QR code that allowed instant contact saving. The initiative successfully hit high numbers of scans and emergency contact saves throughout the campaign.