HIGHLIGHT
Laurier Safety Guard
Built around the idea of worry-free sleep, the campaign visualises Laurier’s 360° anti-leakage protection as a comforting embrace that lasts through the night.
A dreamy, cloud-filled setting conveys softness and peace of mind, while flowing ribbons symbolise all-round protection. Clear product demonstrations and benefit highlights reinforce the promise of lasting dryness, comfort and confidence — even while changing sleeping positions.
Built around the idea of worry-free sleep, the campaign visualises Laurier’s 360° anti-leakage protection as a comforting embrace that lasts through the night.
A dreamy, cloud-filled setting conveys softness and peace of mind, while flowing ribbons symbolise all-round protection. Clear product demonstrations and benefit highlights reinforce the promise of lasting dryness, comfort and confidence — even while changing sleeping positions.
“Home Cleaning Made Easy” connects the campaign’s KVs, roadshow and promotional plushies through a cheerful, approachable take on everyday chores. The KVs convey the ease of caring for a home with Magiclean and Attack, while the roadshow brings that promise into a physical space for shoppers to explore the range. Plushies created, designed and produced for the promotion add a playful reason to purchase and a memorable piece of the campaign to take home.
To make LOVNS Coffee’s debut at Pavilion Kuala Lumpur impossible to miss, we transformed the launch into a high-energy brand experience.
From influencer engagements and surprise flash mob performances to exclusive promotional offers, every touchpoint was designed to spark curiosity, generate social buzz and drive footfall.
A digital mobile truck extended the excitement beyond the store, bringing LOVNS directly to the streets and amplifying brand visibility.
More than just a coffee launch, it was about creating a buzz, drawing a crowd and giving people a reason to discover LOVNS.
To connect with Gen Z, we collaborated with Unleashed Youth Simracing, sparking interest through a gaming tournament while educating them on Castrol engine oils. This was amplified with tactical workshop campaigns and engaging video content to drive brand recall and awareness.
Castrol engaged us to raise the profile of their full synthetic engine oils with this social media campaign. Through the motif of energetic rhythm and music, we conveyed how Castrol engine oils make your car’s engine sync with the tune in your heart. We worked with KOL and featured Ismail Izzani.