To connect with Gen Z, we collaborated with Unleashed Youth Simracing, sparking interest through a gaming tournament while educating them on Castrol engine oils. This was amplified with tactical workshop campaigns and engaging video content to drive brand recall and awareness.

Introducing Nutri Oat-mazing – the oat product with no fillers, no additives, no compromises. Our launch campaign proudly declares: “OOOOOOooooooat-mazing Real Goodness,” where every ‘O’ stands for something we’ve left out – Zero Additives, Zero Preservatives, Zero Fillers – and one thing we’ve kept in: Organic. It’s clean, honest, and full of nothing but real oat goodness.

Castrol engaged us to raise the profile of their full synthetic engine oils with this social media campaign. Through the motif of energetic rhythm and music, we conveyed how Castrol engine oils make your car’s engine sync with the tune in your heart. We worked with KOL and featured Ismail Izzani.