HIGHLIGHT
Krups Coffee
A stylish, café-inspired roadshow designed to bring the KRUPS coffee experience closer to consumers.
Featuring sleek product showcases, live coffee demonstrations and inviting café-style settings, the activation creates opportunities for hands-on discovery while highlighting the convenience of café-quality coffee at home — strengthening brand engagement and driving purchase consideration.
A stylish, café-inspired roadshow designed to bring the KRUPS coffee experience closer to consumers.
Featuring sleek product showcases, live coffee demonstrations and inviting café-style settings, the activation creates opportunities for hands-on discovery while highlighting the convenience of café-quality coffee at home — strengthening brand engagement and driving purchase consideration.
“Home Cleaning Made Easy” connects the campaign’s KVs, roadshow and promotional plushies through a cheerful, approachable take on everyday chores. The KVs convey the ease of caring for a home with Magiclean and Attack, while the roadshow brings that promise into a physical space for shoppers to explore the range. Plushies created, designed and produced for the promotion add a playful reason to purchase and a memorable piece of the campaign to take home.
A high-impact experiential roadshow designed to turn shopper curiosity into meaningful brand engagement.
Combining hands-on product demonstrations, interactive challenges and immersive feature showcases, the activation brings the HONOR X9e Pro’s durability and performance to life — driving brand awareness, shopper interaction and purchase consideration.
To connect with Gen Z, we collaborated with Unleashed Youth Simracing, sparking interest through a gaming tournament while educating them on Castrol engine oils. This was amplified with tactical workshop campaigns and engaging video content to drive brand recall and awareness.
To make LOVNS Coffee’s debut at Pavilion Kuala Lumpur impossible to miss, we transformed the launch into a high-energy brand experience.
From influencer engagements and surprise flash mob performances to exclusive promotional offers, every touchpoint was designed to spark curiosity, generate social buzz and drive footfall.
A digital mobile truck extended the excitement beyond the store, bringing LOVNS directly to the streets and amplifying brand visibility.
More than just a coffee launch, it was about creating a buzz, drawing a crowd and giving people a reason to discover LOVNS.
To connect with Gen Z, we collaborated with Unleashed Youth Simracing, sparking interest through a gaming tournament while educating them on Castrol engine oils. This was amplified with tactical workshop campaigns and engaging video content to drive brand recall and awareness.